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Capable, confident people
Staff develop specialist knowledge, practical experience and professional judgement to lead Gifts in Wills activities with confidence, sensitivity and increasing independence.
Specialist mentoring · practical coaching · programme development
Gifts in Wills Mentoring & Coaching
Build the capability to grow a strong, sustainable Gifts in Wills programme—by developing the person who will lead it.
Turn potential into capability
Specialist support, right where it makes a difference.
A successful Gifts in Wills programme starts with capable, confident people—supported by specialist knowledge, practical skills and clear strategic direction.
Whether you’re recruiting someone new to legacy giving, developing an existing team member or supporting a fundraiser with several responsibilities, Willpower works alongside your people to help them succeed and your programme progress.
One partnership. Two lasting outcomes.
Confident people. Stronger supporter relationships. A sustainable programme positioned for long-term growth.
Learning connects to delivery, so capability grows as the programme moves forward.What the partnership builds
Two outcomes, developed together.
As your people build their expertise, your organisation builds the foundations for lasting Gifts in Wills practice.
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A stronger, sustainable programme
Your organisation builds the strategy, systems, supporter relationships and internal capability to establish, manage and grow its Gifts in Wills programme.
The aim is to strengthen capability within your organisation—so knowledge is retained, confidence grows and progress continues.
A tailored 12-month pathway
From learning to leading.
Four connected stages align staff development with practical programme milestones. The pace and focus can reflect your organisation’s goals, experience and capacity.
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Discover
Months 1–302
Build
Months 4–603
Activate
Months 7–904
Embed
Months 10–12Build foundational knowledge, review the current programme and identify opportunities and priorities.
Apply learning, develop supporter relationships and shape the strategy and practical workplan.
Strengthen engagement, communications and processes as staff take on more delivery.
Support independent practice, review progress and identify priorities for continued growth.
A concise overview; detailed learning and delivery plans are shaped to each organisation.
Flexible support. Practical progress.
Designed around the role and the organisation.
Gifts in Wills responsibilities often sit within part-time or combined roles. Support is tailored to your goals, staff experience, available capacity and stage of development.
Willpower works in partnership with organisational leadership, complementing existing management and induction arrangements while bringing specialist expertise where it is needed most.
Develop knowledge of Gifts in Wills principles, ethical engagement and programme practice.
Apply learning to current tasks, supporter conversations and programme priorities.
Build confidence, judgement and independent professional capability.
Guide strategy, systems, communications and programme development.
Reflect on learning, programme achievements and emerging priorities.
Invest in capability that stays
Practical specialist support. Lasting value.
An investment in your people is an investment in the future of your organisation.
✓Accelerate learning and reduce avoidable trial and error.
✓Build capability without needing to recruit an experienced specialist.
✓Strengthen confidence in sensitive supporter conversations.
✓Turn strategy into practical, achievable actions.
✓Make better use of limited staff time and resources.
✓Retain specialist knowledge and capability in your organisation.
For CEOs & fundraising leaders